You are your brand — make it work for you
Editorial personal branding photography for female founders, executives and camera-shy professionals across London and the Southeast.
Polished, confident, unmistakably you
Partnering with female founders, executives, senior leaders and businesses across London and the Southeast, I create a suite of editorial headshots and branding photographs for your marketing and press needs — imbued with authenticity and connection, so your brand exudes a polished, professional image.
What personal branding photography can do for your business
A personal branding shoot gives you a library of professional photographs to use consistently across your website, LinkedIn, social media, PR, speaking engagements, and marketing — so you're ready whenever a podcast, press feature, or speaking opportunity comes up, and confident becoming the visible face of your brand.
What does personal branding photography communicate about you?
Personal branding photography shows more than what you look like. Your expression, body language, clothing, environment and the details within each image all communicate something about you, your business and how you want people to perceive your brand.
Before your shoot we define your brand, your audience and what you want your photographs to communicate. I then create a cohesive collection of images designed for your website, LinkedIn, social media, PR and marketing. For a full shoot I typically recommend planning four to five outfit changes, so we can create a mix of polished professional images and more relaxed photographs that still feel consistent with each other.
How do you help camera-shy founders look natural?
I guide camera-shy founders through expression, body language, posing and movement, so they can look confident and natural without needing to know what to do in front of a camera. I don’t expect you to arrive knowing how to pose — that is part of my job.
During the shoot I give clear direction while keeping the experience relaxed and conversational. This is closely connected to the ideas in my TEDx talk, The Secret to Looking Good in Photos, where I explain how emotion and connection change the way we appear in photographs.
How does it help with PR, podcasts and speaking?
If you’re invited to contribute to an article, appear on a podcast, speak at an event or be featured in the media, you’ll almost always be asked to provide professional photographs — usually at short notice.
A personal branding shoot gives you a ready-to-use library of high-quality portraits and brand images for PR, press, podcast features, speaker profiles and event promotion, so you’re not scrambling for a suitable image the moment an opportunity appears.
Why do professional photographs matter for female founders?
Your photographs are often one of the first things a potential client sees, so they shape how your business is perceived before you’ve even spoken. Professional personal branding photography communicates the quality, personality and positioning of your business while helping you look polished, confident and recognisably yourself.
The aim isn’t to make you look like somebody else. It’s to create photographs you’re proud to use, that support the way you want your brand to be seen.
Who is personal branding photography for?
It suits female founders and female executives, CEOs and managing directors, senior leaders and partners in professional services, consultants, creatives and business owners — anyone who needs to be visible and recognisable as the face of their business or their organisation. You do not need to feel confident in front of the camera — most of the people I photograph tell me they dislike having their picture taken.
A branding shoot is particularly useful if you’re launching a business, refreshing your website, building your LinkedIn presence, preparing for PR or speaking opportunities, or simply know it’s time to become more visible.
How I create images that speak to your audience
A short film on how a branding shoot comes together, starting with trust, before the camera comes out. Press play to hear it.
From consultation to delivery
Dream It
A free branding consultation to talk through your vision and how we'll achieve it together.
Create It
A Pinterest board of ideas, clothing, locations, and a shot list built around your brand.
Deliver It
High-resolution, edited images ready for your website and social platforms within around three weeks.
What clients say
“You changed my perception of me. You create armour.”
“Your pictures are insane. You are seriously talented.”
“My sales have gone up by 50% since the new photos went up.”
“You are a superstar. Love them so much.”
“You know how to bring out the very individual essence.”
Personal Branding Questions
Do I need to know how to pose for a personal branding shoot?+
Not at all. Most of the people I photograph aren't used to being in front of a camera, and many tell me they feel camera-shy. I guide you throughout the shoot with posing, expression, and body language, so you never need to worry about what to do.
What should I wear for a personal branding photoshoot?+
Before your shoot, we'll discuss clothing as part of the planning process. I'll help you choose outfits that reflect your personality, your brand, and the impression you want to create. I usually recommend bringing a few options so we can create variety and give you a collection of images that work across different parts of your business.
Where do personal branding photoshoots take place?+
Personal branding shoots can take place in my London studio or on location, depending on the look and story we want to create. We can photograph you in your workplace, home, a carefully chosen London location, or a combination of settings that reflect you and your brand.
How can I use my personal branding photographs?+
Your photographs can be used across your website, LinkedIn, social media, PR, press features, speaking engagements, and marketing. We plan your shoot around where you need images, so you receive a varied collection rather than lots of photographs that all look the same.
How long does a personal branding photoshoot take?+
The length of your shoot depends on the number of images, outfits, and locations you need. Before booking, we'll talk about your business and how you plan to use your photographs so I can recommend the right type of personal branding shoot for you.
Do you photograph personal branding for executives, CEOs and senior leaders?+
Yes. Alongside founders, a large part of my work is with executives, CEOs, managing directors, partners in professional services and senior leaders who need a consistent set of images for company websites, annual reports, conference programmes, press and LinkedIn. Marine Tanguy, CEO of MTArt Agency, is among the leaders I have photographed.
Is personal branding photography only for female founders?+
No. Female founders are a significant part of my work and I write about them often, but the same approach applies to female executives and CEOs, senior leadership teams, and men in equivalent roles. What the people I photograph have in common is being the recognisable face of an organisation — not the job title on the door.
I hate having my photograph taken. Can you still help me?+
Absolutely. Working with people who feel camera-shy is a big part of what I do. I keep the shoot relaxed and conversational and guide you throughout, helping with expression, body language, and posing. You don't need to perform for the camera — my job is to help you feel comfortable enough for your personality to come through naturally.
Need help finding the best photographer for you?
Not sure which style of personal branding photography is right for you? I've put together a guide to some of the best headshot and personal branding photographers in London for female founders, with a clear explanation of who each photographer is best suited to.
Compare London Photographers →