Best Headshot & Personal Branding Photographers in London
If you’re a female founder looking for a headshot or personal branding photographer in London, the right choice comes down to one question: how do you want to be seen? Some photographers specialise in polished corporate headshots, others in bold, colourful branding, documentary storytelling, or editorial imagery. I’ve put together this guide to help you find the photographer whose style and approach best fits you — even if that photographer isn’t me.
| Photographer | Best for | Style / approach |
|---|---|---|
| Razia Jukes | Female founders building a visible personal brand | Strategic storytelling, posing psychology and polished editorial photography |
| Jennifer Evans | Professionals and businesses wanting polished corporate headshots | Clean, professional and corporate |
| Nicole Engelmann / London Branding Photos | Entrepreneurs wanting bold, colourful personal branding | Creative, vibrant, expressive and highly styled |
| Saskia Albers / Portray Your Story | Small businesses and founders wanting real-life brand storytelling | Warm, honest, documentary and lifestyle-led |
| Robbie Ewing | Creative founders and brands wanting design-led imagery | Art-directed, creative and informed by a design background |
| Penny Bird | Businesses and professionals wanting clean, consistent commercial headshots | Clean, consistent and brand-focused |
These photographers aren’t ranked from best to worst — they represent different visual approaches, and the right choice depends on the story you want your photographs to tell.
Razia Jukes
I specialise in headshot and personal branding photography for female founders across London and the Southeast. My approach goes beyond simply creating attractive photographs — before we shoot, we build the visual story together, considering your brand positioning, audience, business story, clothing, locations, and where the photographs will ultimately appear.
My work combines brand storytelling, expert posing guidance, psychology, and polished editorial photography. I don’t expect you to arrive knowing what to do in front of a camera — I guide you throughout the shoot using body position, expression, movement, eye line, and posing. This is also the subject of my TEDx talk, “The Secret to Looking Good in Photos.”
My approach is particularly suited to female founders, entrepreneurs, coaches and consultants, authors, speakers, CEOs, and thought leaders who need imagery across LinkedIn, websites, marketing, and PR. My work has been featured in Vogue, the Financial Times, Stylist, Town & Country, and The Mail, and I’ve worked with entrepreneurs, CEOs, and organisations including Google, Stripe, Facebook, and Adidas.
Best for: Female founders who want a strategically planned personal branding shoot combining storytelling, expert posing guidance, and a polished, high-end editorial finish.
Five other approaches worth exploring
Best for corporate headshots — Jennifer Evans
If what you need is a clean, polished professional headshot, Jennifer Evans is worth considering. She specialises in professional headshot photography and works with companies as well as individuals, creating modern corporate headshots designed to reflect personality and professionalism — a strong fit for executives, consultants, professional services, and company teams.
Visit Jennifer Evans Photography →Best for bold, vibrant personal branding — Nicole Engelmann / London Branding Photos
If your personal brand is energetic, colourful, and visually bold, Nicole Engelmann is worth exploring. She specialises in personal branding photography and video for business owners, founders, and creatives, creating vibrant imagery designed to help clients stand out in their marketing.
Visit London Branding Photos →Best for warm, honest, documentary-style branding — Saskia Albers / Portray Your Story
If you prefer photographs that feel more like real life being observed than a highly produced editorial shoot, Saskia Albers is worth considering. Based in South-East London, she’s a documentary photographer and filmmaker whose approach centres on honest moments and real-life storytelling — well suited to small businesses, community-focused brands, and charities.
Visit Portray Your Story →Best for creative, design-led brand photography — Robbie Ewing
Based in Camberwell, South London, Robbie Ewing works across portraits, product, fashion, and video from his studio. With a background in design, his work is a good fit for creative founders and brands who want photography with a more concept-led feel, particularly when the brief extends beyond headshots.
Visit Robbie Ewing →Best for clean commercial headshots — Penny Bird
Penny Bird is a London commercial and headshot photographer working with businesses and professionals who want clean, consistent photography to strengthen their brand presence — a strong option for companies that need consistency across a team.
Visit Penny Bird →
What’s the difference between a headshot and personal branding photography?
A professional headshot is primarily a portrait of you, typically used for LinkedIn, company websites, speaker biographies, and press articles. A personal branding shoot creates a much broader visual library — photographs of you working, speaking, meeting clients, in your workspace, and showing different aspects of your personality, in multiple outfits and locations. For many female founders, the answer isn’t one or the other — you need a recognisable headshot and a library of imagery that tells the wider story of your brand.
What if I hate having my photograph taken?
You don’t need to be naturally confident in front of a camera to have great photographs. Many successful founders are completely comfortable running a business or presenting to a room, and then feel distinctly uncomfortable the moment a camera appears. If that sounds familiar, don’t choose a photographer purely because you like their portfolio — ask how they’ll help you in front of the camera. A good photographer should be able to guide your posture, hands, body position, facial expression, and eye line. Guidance is part of the job.
Questions worth asking any personal branding photographer
- Do they understand your business? Beautiful photographs are useful — beautiful photographs that communicate the right story are considerably more powerful.
- Do you recognise yourself in their style? Look through several full shoots, not just a photographer’s homepage.
- Will they help you plan the shoot? A strong branding shoot considers your clothing, locations, audience, and where the photographs will ultimately appear.
- Will they guide you in front of the camera? This matters enormously if you feel uncomfortable or self-conscious when photographed.
- Can the photographs work across your whole brand? Think beyond LinkedIn — website, PR, press, social media, speaking, and marketing.
How much does personal branding photography cost in London?
The cost varies depending on the photographer, preparation, duration of the shoot, number of locations, and number of final images. When comparing photographers, look carefully at what's included — consultation, styling guidance, location planning, retouching, and usage rights. My own photography services currently start from £850 for a mini shoot; always check each photographer's current website directly for their latest packages and pricing.
Who is the best photographer in London for you?
There isn't one universal best photographer — there's a photographer best suited to what you want your photographs to communicate. If you're a female founder who wants to strategically become more visible as the face of your business, that's where I specialise. Together, we plan the story first, then create a suite of natural, polished editorial photographs for your website, LinkedIn, marketing, and press.